How UKTV Uses Data to Fuel Brand Loyalty through Fandom | Erina Jones, UKTV
Update: 2025-09-08
Description
For TV broadcasters, social marketing has to do more than just educate or entertain – it has to convince audiences to get *off* their phones and sit down to watch. Sharing the solution to that challenge is Erina Jones, director of social media and social AVOD at UKTV, part of the award-winning BBC Studios. Erina delves into why consolidating UKTV's owned channels made for a stronger brand, the secret to a perfect TV show cutdown for social, and how data helps the team convert passionate communities into loyal brand fans.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
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